* The Very Kool Cooling Towel is now available in custom dye sublimation.* Simply wet, wring, and wear.* A full-color dye sublimation process allows you to completely customize your towel.* Poly Vinyl Acetal material is a hyper-evaporative material that retains water while remaining dry to the touch to provide cooling relief.* No refrigeration required; machine washable, line dry recommended.